Simplify CRM.
Amplify Growth.

Specialists in Enterprise CRM transitions.

As part of the Avidly Group, we help businesses simplify CRM complexity, reduce total cost of ownership (TCO) and drive customer value through our proprietary Hyper Change framework and global service offering.

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Reduce TCO by up to 80%

Maximise CRR adoption

Increase speed to market by 5x

Simplify CRM Complexity

Our Story

Founded in 2025 by Marc van den Berg, a former Salesforce and HubSpot customer, the Hyper Change Network was created to tackle the enterprise CRM challenge. The challenge arises when organisations implement powerful platforms like Salesforce, and over time, they accumulate layers of custom functionality and integrations. The result? Complex, costly and inflexible CRM ecosystems that drain resources, slow innovation and distracts from what matters most — your customers.

The Hyper Change Network exists to help organisations break free from this cycle. We guide businesses through CRM transformation with a structured approach to change management, minimising risk, reinforcing strategic foundations and ensuring that investments lead to measurable success.

As part of the Avidly Group, we combine deep expertise in CRM transformation and the strength and scale of a global network. Our mission is to provide organisations with the confidence to change at scale and speed, helping drive competitive advantage through technology innovation and sustainable growth.

Follow us on Linkedin to keep up to date with what we're doing and join us in person at the Nordic Growth Summit in Stockholm on the 23 April 2026.

The Hyper Change
framework

Our proprietary Hyper Change framework provides a
comprehensive set of tools, templates, processes and best
practice guidance to help organisations fast-track the
complexities of enterprise CRM change.

The Hyper Change framework is broken down into three parts.

Principles

The Hyper Change framework focuses on the key principles that guide decisions about how CRM technology should transform your business. These principles shape your organisation’s vision, strategy and execution plan. Without a set of clear principles to guide your transformation vision, decisions will be guided by personal preferences and preconceived biases. This will make sure technology decisions are made using agreed upon and accepted criteria that drive business value — not personal agendas.

Process

The Hyper Change framework provides a 6-stage process that guides organisations from getting up front Executive alignment, through to submitting a comprehensive business case to secure investment and funding. The steps in the process take organisations through a structured approach that puts in place the strategic building blocks needed to successfully navigate CRM change at scale and speed and mitigate business risk.

Templates and tools

At the core of The Hyper Change framework is a comprehensive set of preconfigured templates and tools that saves organisations valuable time and money, while ensuring a consistent approach to enterprise CRM change based on best practice and learnings from global CRM transformation projects.

Our Services

Advisory

We provide strategic advisory services across the entire CRM transition lifecycle including executive alignment, business case development, CRM strategy creation vendor selection, change readiness and TCO assessments.

Consulting

Our consulting services provide customers with dedicated resource capabilities around enterprise change management leveraging the Hyper Change Network’s change methodology which has been tailored for CRM transformations.

Delivery & support

Through the award-winning global Avidly network, we’re able to provide enterprise HubSpot implementation, integration and support services to cater for all your CRM delivery needs.

78%

reduction in
operating costs.

Global Insights

Global real estate transformation

In our experience with a global real estate and construction company that undertook one of the largest Salesforce to HubSpot transitions in the world, we achieved a 78% reduction in operating costs and a CRM user adoption increase from 28% to 71%.

We achieved this through a unified CRM approach and a focus on change and adoption, driving CRM simplification and standardising working practises.

Set up a free consultation

Looking to move CRM platforms?

With over 25 years of transformation experience, we can help you to simplify your CRM ecosystem, reduce total cost of ownership and increase user adoption.

SET UP A FREE CONSULTATION